The formulation of the lipstick is absolutely amazing it's so creamy and moisturising even though it is matte and glides on easily and nicely, the lipstick is really pigmented and very long lasting I've worn it for most of a day before and only had to reply it once.
This shade is more of a raspberry red with blue undertones and I don't really have this sort of red in my collection so it has been a nice addition and it makes your teeth look white which is always a bonus. It's such a glamorous shade that I love wearing.
The packaging is sleek and looks more expensive than it is and I really like it. This lipstick is tailored for blonde's but I think it will suit most skin tones and hair colours. It is only £6.99 and you really can't go wrong with this amazing lipstick.
Overall I think it's a beautiful red shade that applies so nicely and is very long lasting and pigmented that I absolutely adore it and I want to try out some of the other reds too.
What do you think to the Blake Pure Red? What's your favourite red from the L'oreal Collection?